The advertiser boycott of Rush Limbaugh appears to be cracking, and Rush’s move to Twitter has boycott organizers worried.
Behind the scenes, anecdotal evidence suggests that advertising either never really was impacted at the local level, or to the extent it was it has returned to normal. Via Macsmind:
Today listening to the Rush Limbaugh I heard seven commercials from companies that Media Matters claimed were no longer advertising on the show. I’m a friend, and a former employee of the manager of the local radio station that carries the Rush Limbaugh show.
I asked him just how bad was this boycott on the show was, that is how much of a big deal was it? I might ad that my friend is a liberal.
“Not much at all” he said. “Actually we haven’t had too many advertisers specifically ask that their ads don’t run on during the show”. But he added, “Things this week have seemed to died down.” In what way I asked.
“Well three of the advertisers that asked to be removed from the shows airing time have now asked that we begin placing their ads again”. One of these whom I heard for myself was a Proflowers that ran midway through the show.
I’m not going to get specific about the other two, but I continued to ask why would these companies return.
“It’s simple, our greatest ad revenue time is during the 3pm to 11pm slot when Rush, Hannity, and Levin run.” “There is simply too many listeners for advertisers not to place their ads.
And for all the talk of a couple of stations which dropped Rush, others are adding him, like KRWK-FM in Fargo-Moorehead which just revealed that it is going all talk, which includes Limbaugh, via Talkers:
James Ingstad’s Radio Fargo Moorhead group in the Fargo-Moorhead market turns classic rock KRWK-FM into “101.9 Talk FM” The Talk of Fargo Moorhead on March 19. Talk radio pro Tom Becka – most recently with Clear Channel Media and Entertainment’s KFAB, Omaha as PM drive host – is named program director for the station and will host the morning drive show. Syndicated programs will include Fox News Radio’s Brian Kilmeade, Premiere Networks’ Rush Limbaugh and Sean Hannity.
Michael Smerconish makes the point that advertiser capitulation to the boycott would not be enough, and that forcing Rush off the air ”would require a different type of acquiescence, namely on the part of program directors, not advertisers.”
Talkers makes a good point...
Rush saved AM radio